In 2003 I graduated in Fashion and Costume Design from the Istituto Europeo di Design in Milan. For my final exam, I created a women’s collection inspired by Yves Saint Laurent. I introduced my book with this quote: “This collection was born from the desire to give a woman a dress and the freedom to be Alive. Elegance is a way of moving and flowing into Life. Fashion fades, only Style is eternal”. Huge success! Two months later, that collection got me my first my first paid job as a junior Designer for Dolce & Gabbana. I was incredibly excited and proud and I had finally proven to my family that I could become a great Artist.
Here’s the little video intro that I made back then to introduce “Yves, les autres et moi” (Yves, the others and I). The voice is Yves Saint Laurent’s.
In the years that followed I designed for some of the most important Luxury Fashion houses: Dolce & Gabbana, Gucci, Gianfranco Ferré, Missoni, Roberto Cavalli, Prada, Ralph Lauren and. Many others. I am grateful beyond words for the opportunities, the mentoring, the creativity and the fun that I’ve received throughout my career as a Fashion Designer. I loved my job, made excellent money, worked with the most gifted and talented people, met and styled A-list celebrities, traveled around the world and attended incredible parties in the most exotic locations. For many years I thought I had the world in my hands but under the surface, something was missing. I had the feeling I couldn’t really be or express myself or my ideas and was forced to follow the Industry’s dictated rules instead.
Fashion is a cutthroat arena full of unique personalities. It has its positive and negative sides like anything else in life. On one hand, there are the out of control fashion divas trapped in their egos who think fashion is just about image, appearance, and glamour. They constantly feel the need to show up, they always feel challenged, they raise the competition, they judge others and at the end of the day, they are always overwhelmed, frustrated and insecure. On the other hand, you have the geniuses. For them fashion is Art, it’s about telling a story, communicating feelings, creating a movement or a social revolution, bringing awareness. It’s a passion that comes from deep within, it’s not about them, it’s about giving to people the freedom and the opportunity to live a dream on their own skin, a dream that also gives them confidence and power of expression. I was lucky enough to be able to work with some of those geniuses, and I’ve always strived to be one of them.
’til the next one!